There are so many reasons why Pinterest is so awesome for marketing your business. Let me explain…
Pinterest is a giant search engine. As of 2025, there are over 553 million monthly active users on the platform. I don’t know about you, but that is a lot of people who are actively using the platform to search out great businesses like yours!
Also, it is 553 million sets of eyes that potentially have the opportunity to look at your pin (advertising) and possibly click on your link, which is huge.
Pinterest marketing can help customers or readers find you that might, otherwise not have found you organically (searching on Google). This is mainly because most all Pinterest searches are unbranded, meaning they are searching for general search terms and not specific brands. This makes getting found so much easier.
Pinterest is a visual search engine, so it has the ability to reach people on different levels. (This is why I love it so much.)
Benefits to Pinterest Marketing
It can increase awareness for you or your product.
You can get additional traffic to your blog or website.
It can create new leads to your email marketing campaigns.
New leads and more traffic equals increased sales. (Isn’t that the end goal anyway?)
Reasons People have steered clear of Pinterest Marketing
People assume that Pinterest is a platform only for women. This is not true.
I’m going to call out my husband here (sorry honey *kiss*), he has used the platform several times to look at things for camping and biking outdoors.
Now, don’t get me wrong…women are the majority of the audience, but I’m saying men are there too and the numbers are steadily increasing.
Another reason why people have avoided Pinterest is because they assume that their target audience isn’t on Pinterest.
That is false as well.
Pinterest is one of the largest website traffic drivers in the world, so how can your audience not be on it somewhere? You have to know how to find them (This is where a Pinterest Manager would use keywords to target that customer).
People assume it is just a social website and this too is false. As I said before, Pinterest is a visual search engine and a powerful one.
Pinterest drives traffic
Thanks to rich pins and the ability to set up your business account, Pinterest is an excellent tool for linking back to your site.
You need good content on your site and even better visual content since it is mainly a visual platform.
Pinterest users are very engaged so they are very likely to share your content and this is great for businesses.
About 90% of Pinterest searches are people looking for solutions to their problems or new products that solve a problem they already have.
Sometimes when I am looking for myself, I see a product that solves a problem that I didn’t realize I had until the image pointed it out to me.
So how do I start this Pinterest thing?
Get yourself a Pinterest Manager.
There is a lot to know about Pinterest.
Keywords, SEO, fresh pins, being consistent…
Keywords are an important part of your account. They tell Pinterest what you are about, and their algorithm points people in your direction. It’s a huge part of SEO.
Think of Pinterest as part of your website. You need keywords for the search engine to find you.
After all, it’s linking people back to your site.
Keywords should be spread out all over your account…in the bio, board titles, pin descriptions, etc.
This takes some research. It’s SEO (search engine optimization).
Next, you need fresh pins. Pinterest wants to present new content to its users. The platform is designed for the user. They want to make them happy. So they naturally favor the user.
This is not to say they don’t want businesses and content creators there. They do, if you weren’t there then what would the user search for?
However, since they favor the user, it’s important for your content to be up-to-date and relevant.
Creating new and fresh content with new and fresh pins is a great way to get that user’s attention (and Pinterest so they will distribute your pins).
Sometimes, all you need to do is freshen up old pins that link to old content, and Pinterest considers this “fresh”. This will drive users to old posts or content.
Pinterest marketing success also requires consistency.
Creating “fresh” pins is not an easy task. It can also take away valuable time from other tasks that need to be done in your business.
You have to prove to Pinterest that you aren’t spammy. If you pin a ton of content one day and none for the next week, it looks spammy to them.
I use Tailwind to help schedule pins. They let me know when my audience is on the platform, and I can schedule ahead of time for content to be posted when they are looking.
It also has its own analytics that helps with even more fine-tuning the content.
But you may still not have time to do this either because you still have to create the pins to post.
This is where you can hire a Pinterest Manager to take care of these things for you.
Your time IS valuable, and you deserve to be noticed.
When all the Pinterest puzzle pieces are put together, it can be one of the biggest drivers of traffic to your site.
Remember that Pinterest users come to the platform ready and willing for you to help!
Follow me on Pinterest!
If you would like some help with your existing Pinterest account or need help getting yours started, I would love to help you. Contact me at shannon@shannonva.com or shannon@shannonmarketingco.com, and we can chat to see if we are the right fit to work together!
